MBA Marketing

This MBA is aimed at students who may aspire to a career or role in positions such as marketing manager, brand manager, market research analyst, and new product manager in the UK or overseas.

Those with strong financial skills could seek a career in strategic or market related planning, whilst there may also be opportunities as sales manager, advertising manager, public relations director, and marketing communications manager.

Marketing and advertising agencies often have opportunities for marketing MBAs in advertising, direct marketing, and communications specialisation, and consulting firms also hire them as new market developers, strategists, and customer segmentation specialists.

After successful completion of this programme, students are welcome to continue to studying with us onto our Doctor of Business Administration programme.

An MBA in Marketing can equip you with all the necessary skills to succeed in a marketing related role. It will also provide great knowledge of business and management to use in combination with marketing.

The MBA Marketing programme will equip students with general business management knowledge as well as specialist Marketing skills to enable them to excel in their chosen field.

Part 1

Compulsory modules:

• Financial Management
  
  Upon the successful completion of the Financial Management module, the student should be able to demonstrate the ability to:
  • research, apply and evaluate a variety of financial assessment techniques for application to a case study
  • research, evaluate and critically discuss various issues and theoretical frameworks used in the management and control of financial resources.
    
    
• Human Resource Management
  
  Upon the successful completion of the Human Resource Management module, the student should be able to:
  • critically review and appraise current research and advanced scholarship so to enable them to evaluate managerial and business environments
  • demonstrate a systematic understanding of current issues in HRM and IHRM within a variety of organisations so to enable them to manage effectively the design and implementation of fair, efficient and effective policies and procedures that serve to deliver upon the strategic aims of the organisation.
    
    
• Marketing Management
  
  Upon the successful completion of the Marketing Management module, the student should be able to:
  • critically appraise key marketing activities and the contribution of the marketing department to the organisation
  • anticipate and critically evaluate future developments in the field of marketing especially through technology.
    
    
• Strategic Management
  
  Upon the successful completion of the Strategic Management module, the student should be able to demonstrate the ability to:
  • synthesise the relationship between the external context of an organisation and its internal context and their impact on its strategies
  • critically evaluate competitive and development strategies, in the context of contemporary strategic management issues
  • assess the factors that must be considered in strategy implementation.

Specialist modules:

• International Marketing
  
  Upon the successful completion of the International Marketing module, the student should be able to demonstrate the ability to:
  • critically compare and contrast the impact of cultural differences and similarities between nations in a marketing context
  • identify and critically reflect on the contemporary ethical and practical frameworks of marketing within a global context.
    
    
• Digital Marketing
  
  Upon the successful completion of the Digital Marketing module, the student should be able to demonstrate the ability to:
  • appraise the digital impact on each element of the marketing mix and the range of different e-marketing tools available to marketers through digital marketing techniques
  • critically evaluate contemporary digital and e-issues affecting customers, intermediaries and marketers.

Part 2

• Dissertation, OR
• Integrated Case Study, OR
• Business Development Proposal

Normally, the possession of a minimum of a 2:2 UK first degree or an equivalent international qualification recognised by UK ENIC or work experience of five years at a senior managerial level in lieu of first degree.

English language proficiency at or exceeding an average IELTS score of 6.0 (or equivalent in any other approved test), with no score less than 5.5 in any components of the test.

Normally work experience of two years or more at a managerial or supervisory level is expected.